Charme's Story

Charme is a contemporary crystal jeweller that creates unique jewellery designs which are hand finished using only SWAROVSKI® ELEMENTS. A vibrant & refreshing brand, Charme is the epitome of the young & trendy women with the discerning taste in jewellery.
Charme’s mission is to offer all the women a world of high quality, hand-finished, modern & stylish products at affordable prices, thereby inspiring women to express their individuality.

OUR Products
1. Only SWAROVSKI® ELEMENTS are Used – Charme uses ONLY Swarovski crystals with at least 12 facets for maximum sparkle. Our jewelleries are plated with pure rhodium, which is the same material used on white gold plating to prevent tarnishing as well as to produce a brilliant whiteness. Charme jewellery is nickel-free and complies with European standards.

2. Hand Polishing & Electro Flash Plating - Production methods and materials are similar to those employed for precious jewelry. For instance, after casting the metal parts of the jewelry, the metal items are hand polished to ensure that the surface is free from any imperfections. They are then electro flash plated with either pure rhodium or gold plating, in accordance with international standards.

3. Only Pure Rhodium is Use - Pure rhodium is the same material used to plate white gold products to prevent tarnishing as well as to produce a brilliant whiteness. It is much more expensive than silver, which easily oxidises and becomes yellow and dull. Some manufacturers claim to use pure rhodium, but they actually mix in nickel and palladium in order to keep costs low. Nickel can cause skin allergies such as rash. Our jewellery is nickel and lead-free and complies with European standards.

4. Real Gold Plating to Specifications - As for our gold-plating, we can plate to specification, such as 18k, 22k or even 24k.

5. Fully-Computerised Plating System Plus Ultrasonic Cleaning - To obtain a standardised finish of the highest quality, we use a fully-computerised plating system. To keep the plating solution pure, regular ultrasonic cleaning is carried out between each plating batch.

6. Strong and Superior Metal - For the metal parts of the jewellery, companies producing low-cost jewellery may use tin, which has poor finish and break easily. We cast our main metal pieces out of zinc alloy, which is light, stronger and environment friendly. Small parts may also be made of copper, which is much stronger than inferior materials like tin.

7. Hypoallergenic Titanium - All Charme Crystal Jewellery pierced earrings are hypoallergenic through our use of titanium posts. Commonly, surgical steel is used by many other jewellery manufacturers but surgical steel contains nickel which can cause skin allergies.

8. Hand-Drilling of Holes for a Perfect Fit - Before the Swarovski crystals are set into place, we hand-drill holes corresponding to the size of the crystal rhinestone which will be used. This ensures a perfect fit. Inferior jewellery will have gaps between the holes and the stones, resulting in the crystals falling out over time.

9. Each SWAROVSKI® ELEMENTS Stone is Set by Hand - Each Swarovski crystal rhinestone is carefully set by hand for a perfect fit. Cheap jewellery often has the stones just ‘sitting’ or floating on top of the holes.

10. Fashionably Comfortable - For our customers’ comfort, all our clip earrings come with padded cushions.

11. Quality Control at Every Stage - A thorough quality check is conducted at the end of every stage of our jewellery-making process, ensuring that our customers will receive only the best from us.

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